Retention
 

Question:  What costs more, attracting new customers or keeping existing customers?

Answer: Dah!

 Question:  Why do most firms focus on attracting new customers rather than finding new revenue opportunities with existing customers?

Answer:  Most don’t realize the revenue potential from loyal customers.

Marketing organizations spend lots of time and money aimed at attracting new customers. Yet, how much of the total spend is focused on building loyal customers? While it is true that some of that learned from new customers can be applied to keeping existing customers loyal the fact remains that new and existing customers perceive you differently. When you want to attract new customers you compete against the market, when you want to increase customer loyalty you compete against yourself. 

To build customer loyalty you need very different capabilities and resources. ASK delivers the resources you need to keep you ahead of changing customer preferences, to measure marketing effectiveness and to analyze customer loyalty. These are the capabilities that only ASK can deliver, on-demand. The resources you need, when you need them, ASK, the Most Valuable Marketing Partner.

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